Thursday, February 12, 2009

Advertising Vehicles Bus Campaign


This was one of the first projects that I worked on from brainstorming to production. It was a lot of fun for the fact this was one of the initial campaigns that we really tried to brand the undergrad portion of the university hitting the key demographics. It has a fun catchy feel to it.

We also incorporated this design into other mediums to aid in consistency as well as frequency.

What I Learned:
In retro spec, I would have worked closer with my designer to not make the piece to busy, it can be a bit overstimulating.